End-User Lead Generation

Your team (or your VAR/software partner) will provide the following:

• The solution we'll promote
• The industry/audience we'll target
• Subject matter expertise in the technology
• Input on relevant places to market, such as associations or media outlets
  
  

The BlueStar team will provide the following:

• Creative development (copy + design) for eBook asset
• Technical campaign set up (ads, landing pages, eblast designs, lead sharing,  etc.)
• Campaign strategy and planning
• Input on relevant places to market, such as associations or media outlets

Once the source of campaign funding has been established and approved, we need 3-4 weeks to develop the eBook and complete the technical setup before launching the campaign.

In the United States, a minimum campaign budget of $10k is required to cover the cost of eBook development and the pass-through costs associated with promoting the eBook via paid social advertising and third-party email marketing.

BlueStar's fee is 20% of the overall budget. In the example of a $10,000 campaign, BlueStar's fee would be $2,000. The remaining $8,000 would go towards eBook development and lead generation activities.

Due to the variable nature of the cost to advertise from industry to industry and the relative difficulty in generating leads, we cannot guarantee a minimum lead amount.

With that said, we frequently see a cost per lead in the US range from $60-120, meaning that a $10,000 campaign should result in between 60-120 eBook download leads.

Through marketing automation, the BlueStar team will deliver your leads in real-time, just moments after the conversion.

You'll receive one-by-one lead notifications via email, and we'll also set up a shared cloud document with a consolidated view of all leads generated to date that you can easily export from to sync with your CRM system.

Yes. Each eBook created as part of an Appware Solutions campaign is tailored to your business and solution, so the document is yours to use however you want before, during, and after the campaign launch.

If you are planning to fund the campaign yourself, fill out the campaign initiation form and an Appware Campaign lead will contact you to get the project started.

If you're planning to work with a vendor partner for full or partial funding, you should start by reaching out directly to your vendor rep, or your BlueStar BDM contact to determine the specifics. Once funding has been worked out, your BlueStar BDM contact can work as your liaison to get the projected started.