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Our Valued Partners

BlueStar's diverse portfolio offers unparalleled access to premium products and services that drive business growth and success. From state-of-the-art hardware to advanced software solutions, our portfolio is designed to empower businesses with the tools they need to thrive in today's competitive landscape.

Industry Insights

Our vertical-based content focuses on different industry technologies, solutions, and insights. 

Value-Added Services

A true VAD offers top-notch pick, pack and ship services, and provides programs and services that add value to the distributed products that increase their value or worth.

The BlueStar Difference

Programs

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End-User Demand Generation

A content marketing program designed to generate awareness for software-led solutions.

B2B BUYING GROUPS ARE TYPICALLY 57% OF THE WAY THROUGH THE PURCHASING PROCESS BEFORE THEY EVEN CONTACT A SUPPLIER OR SALESPERSON.

Content marketing aims to get your brand in front of buyers before they make a decision.

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Appware Solutions is a fully-managed demand generation program brought to you exclusively by BlueStar.

It is designed to do one thing: drive awareness to your ideal customer profile.

We generate demand by creating a custom eBook asset that is promoted through LinkedIn as a lead magnet.

When an end-user decides to download the content, they're asked to submit their contact details—these details are sent back to you and your VAR and/or software partner in real-time.

Additionally, your partner will have full rights to continue to use this eBook for their own purposes in perpetuity.

Content Creation

Each Appware Solutions campaign includes the creation of bespoke content piece branded with your logo and colors to use as the centerpiece for the campaign.



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Campaign Planning

We'll develop a plan to reach your ideal customers on LinkedIn. We'll also create the elements needed (graphics, landing pages, emails) to promote your eBook content on the social channel.

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Real-Time Sharing

End customers will share their contact details in exchange for the content, and those details will be shared back with your sales team in real-time for qualification and next steps.

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Why Content Marketing? Download our eBook

Download the Appware Solutions eBook to better understand why content marketing makes sense and how our process works.

Get the eBook

 

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FREQUENTLY ASKED QUESTIONS