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BlueStar stocks, markets, and ships the top equipment manufacturers in rugged mobile computing, scanning, barcode, label, and receipt printer, self-service, digital signage, RFID, and edge compute. 

Partner Programs

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End-User Lead Generation

Let us know who your ideal customer is, and we'll develop a plan to engage them before they're actively shopping for solutions.



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B2B BUYING GROUPS ARE TYPICALLY 57% OF THE WAY THROUGH THE PURCHASING PROCESS BEFORE THEY EVEN CONTACT A SUPPLIER OR SALESPERSON.

Content marketing aims to get your brand in front of buyers before they make a decision.

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Appware Solutions is a fully-managed lead generation program brought to you exclusively by BlueStar.

It is designed to do one thing: fill databases with new contacts that match an ideal customer profile.

We generate the leads by creating a custom eBook asset that is used as a lead magnet.

eBooks are then promoted through various techniques, including paid social advertising (LinkedIn, Facebook, Twitter, Reddit) and email marketing through niche industry media outlets and professional associations.

When an end-user decides to download the content, they're asked to submit their contact details—these details are sent back to you and your VAR and/or software partner in real-time.

Additionally, your partner will have full rights to continue to use this eBook for their own purposes in perpetuity.

Content Creation

Each Appware Solutions campaign includes the creation of bespoke content piece branded with your logo and colors to use as the centerpiece for the campaign.



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Campaign Planning

We'll develop a plan to reach your ideal customers wherever they hang out online. We'll also create the elements needed (graphics, landing pages, emails) to promote your eBook content on the channels we select.

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Real-Time Sharing

End customers will share their contact details in exchange for the content, and those details will be shared back with our sales team in real-time for qualification and next steps.

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Why Content Marketing? Download our eBook

Download the Appware Solutions eBook to better understand why content marketing makes sense and how our process works.

Get the eBook

 

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FREQUENTLY ASKED QUESTIONS

The Appware Team

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John Martin

Sr. Campaign Manager

John is an experienced campaign manager and content creator based in and serving BlueStar partners in the United States.

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Bre Malott

EMEA Campaign Manager

Bre is a designer and marketer living in the US but serving EMEA-based customers with their lead generation goals.

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James Wilson

Campaign Manager

James is a writer and marketer based in Cincinnati who manages campaigns for US-based BlueStar vendors and partners.

Ready to Work With Us?

Complete the form to have a BlueStar rep reach out and discuss the potential to collaborate on an Appware Solutions campaign.